Membership / application only / maximum 12 active brands
A conventional retainer buys a scope. Membership buys an ongoing strategic relationship with a deliberately small search practice. We agree what matters, build the plan around the business and change priorities when the evidence says we should.
Every application is reviewed personally. Capacity is intentionally capped at 12 active brands. The best engagements are commercially serious, operator-friendly and ready to move.
Good company. Clear direction.
Indy / Your club companionMembership Levels & Advisory
The right level is recommended after The Index Review. Scope follows opportunity, your implementation capacity and the commercial stakes involved.
Senior direction for internal teams with delivery capability that need sharper priorities, pressure and judgement.
• Monthly founder-led strategy
• Technical and content prioritisation
• Search opportunity mapping
• Stakeholder-ready growth note
From £1,800 / month
Apply for DirectionOngoing strategy and focused implementation for brands with clear organic upside and meaningful execution appetite.
• Everything in Advisory
• Priority commercial-page work
• Content briefs and expert editing
• AI-search visibility tracking
From £4,800 / month
Apply for MomentumAn embedded senior partner for search-critical brands where growth, migration, authority or executive visibility carry real consequence.
• Everything in Growth
• Executive search board
• Expansion and migration support
• Priority founder access
From £9,000 / month
Apply for LeverageTailored senior partnership for complex multi-brand, international, or high-scale enterprise search transformations.
• Multi-market & international architecture
• Custom engineering & platform integration
• Executive board & C-suite advisory
• Tailored squad deployment & governance
POA (Price on Application)
Enquire for EnterpriseStrategic consulting, positioning, and practice coaching for SEO agency founders and search practice directors.
• Agency model & pricing architecture
• Senior search team coaching
• Pitch & commercial strategy review
• AI-search service evolution
POA (Price on Application)
Enquire for Agency AdvisoryScope & Capabilities
The exact mix should follow the member's commercial needs rather than forcing every brand through the same package. Possible work includes:
Strategy & Governance
• Search and organic growth strategy.
• Keyword, topic and demand analysis.
• Measurement, forecasting and commercial opportunity modelling.
• Senior stakeholder workshops.
• Team enablement and coaching.
Technical & Architecture
• Technical SEO and platform guidance.
• Site migrations and redesign support.
• Information architecture.
• Internal linking.
Content & Authority
• Content strategy and briefing.
• Content performance and decay analysis.
• Digital PR and authority strategy.
Specialised & AI Search
• E-commerce search strategy.
• Local search where relevant.
• International search where relevant.
• AI-search visibility and brand representation analysis.
• Search input into broader brand, UX, product and acquisition decisions.
Boundaries
Membership is not:
• a fixed bundle of monthly SEO tasks;
• unlimited production resource;
• guaranteed rankings;
• a link-buying package;
• an outsourced content farm;
• an AI-search gimmick;
• a junior team hidden behind a senior salesperson.
Member Standard
You are close to the strategy and the person responsible for it.
Priorities are visible, commercially ranked and allowed to change.
Less time translating the same context between sales, strategy, account management and delivery.
Every recommendation should help answer: what should we do, why does it matter and what happens next?
A selected book delivered each month, chosen to add something useful to the way we think about your business.
Once a year, active members come together to review the club, challenge its direction and help shape what we build next.
Capacity
The Index Club works with a maximum of 12 brands at a time.
The founding cohort will be smaller: 3-5 brands.
When capacity is reached, the application form should switch to a waiting-list state rather than pretending immediate availability exists.
Hard capacity cap for senior strategic focus.
Small initial intake for immediate velocity.
Application form switches automatically when full.
Next steps
Apply now to discuss fit and availability for your brand.