THE INDEX REVIEW
Before more activity, find the constraint.
The Index Review is a senior-led assessment of where search can create the most commercial value for your business and what is currently standing in the way.
It is not a 150-point checklist. It is not an automated site score. And it is not a disguised sales deck.
The output is a prioritised view of the decisions worth making next.
Let’s find the actual constraint.
Indy / On the caseDIAGNOSTIC FRAMEWORK
Six lenses. One commercial question.
Commercial context
What the business is trying to grow, protect or change. Revenue model, priority products, customer economics, market position and internal constraints.
Search demand
Where demand exists, how people express it and which parts of that demand are commercially meaningful.
Search system
Technical foundations, information architecture, internal linking, indexation, templates, content quality and authority. Read about Technical SEO.
Competitive position
Where competitors are genuinely stronger, where they only appear stronger and where the market has left room to move.
Discovery beyond Google
How the brand appears across AI search, answer engines, community platforms and other search surfaces where relevant to the audience. Read about AI Search strategy.
Execution readiness
Whether the organisation has the people, development capacity, governance and evidence required to turn recommendations into outcomes.
DELIVERABLE STANDARDS
The output is designed to be used.
Output 01
The Opportunity Index
A prioritised view of the opportunities we find, assessed against expected commercial impact, confidence, effort and strategic value.
Output 02
The Five Decisions
The five decisions we believe matter most now. Not fifty recommendations presented as equal.
Output 03
Constraint map
A clear view of what is currently limiting progress: demand, technology, content, authority, measurement, execution or something else.
Output 04
90-day direction
What should happen first, what can wait and what should stop.
Output 05
Senior readout
A working session to challenge the findings, answer questions and translate the review into decisions.
FIT
Useful when the answer is not obvious.
The Index Review is built for situations where:
• organic growth has stalled;
• traffic is moving but revenue is not (See where organic revenue leaks);
• a migration or rebuild is approaching (See SEO Migrations);
• the business is unsure how seriously to take AI search (See AI Search);
• the team has a large SEO backlog but no confidence in the order;
• previous agency recommendations have accumulated faster than they have been implemented;
• you are considering membership and want a rigorous starting point.
THE STANDARD
Not another audit-shaped document.
• We will not manufacture issues to make the review look substantial.
• We will not give every recommendation the same priority.
• We will not recommend content simply because a keyword exists.
• We will not use an automated health score as a substitute for judgement.
• If the correct answer is to do less, the review will say so.
Explore related capabilities: Technical SEO | SEO Migrations | AI Search | Work / Case Files.
Next Step
Ready to find your search constraints?
Request an Index Review or apply for founding membership.