THE REGISTER
The Index Club accepts a maximum of 12 active brand memberships.
The cap exists for one reason: the person shaping the strategy should remain close enough to the work to know what is actually happening.
The register makes that capacity visible.
Allocation Status
Capacity is allocated across three membership depths:
To be updated / 3 allocated
• Active: Membership in progress
• In review: Application under evaluation
• Available: Open for new brand fit
To be updated / 6 allocated
• Active: Membership in progress
• In review: Application under evaluation
• Available: Open for new brand fit
To be updated / 3 allocated
• Active: Membership in progress
• In review: Application under evaluation
• Available: Open for new brand fit
Status Definitions
Active membership currently engaged in strategy and execution.
An application or Index Review is currently being considered. This does not reserve a place indefinitely.
Open to an organisation that fits the membership model.
Operational Purpose
The twelve-brand limit is not a countdown mechanic.
It protects direct access, strategic continuity and the amount of time available to understand each member's business.
When the register is full, new membership applications may still be reviewed, but an ongoing engagement will not begin until appropriate capacity exists.
Application
Submit an application or start with an Index Review diagnostic.